University of California, Riverside: Abhinaya 

As Social Media Head of University of California, Riverside’s Premier Classical Dance team, I define our team’s brand identity, increase website engagement, and advertise events and fundraisers throughout our social media platforms. In order to create more consumer traffic, I created consumer personas to understand my target audience and and posted social media campaigns tailored to them. 

The Walt Disney Company 

During my time as a Games Marketing Intern at Disney, I work on multiple video game marketing campaigns, where I review and refine materials to enhance their effectiveness. I am gaining valuable experience in understanding consumer preferences, targeting the right audiences, and managing a high volume of assets while maintaining brand consistency. I also ensure that key assets, such as trailers and press releases, were ready for major events like Comic-Con. I successfully review and route up to 15 assets daily, collect feedback from various teams, and met tight deadlines and quality expectations.

Breddaz Official 

As an intern at Breddaz Official, I assisted in the development and execution of marketing campaigns by designing unique media to promote Breddaz, a Jamaican fashion company, targeting diverse audiences and increasing brand visibility. In addition, I contributed to the development of marketing materials such as newsletters and email campaigns, effectively communicating Breddaz's unique value proposition.